Stunning New Look, Greek Style Bio-Live Range
Fresh new branding and a fabulous new look.
6th July 2020
We are uber proud of our brand new look for our core Greek style range of yogurts and hope you love it as much as we do.
We’ve been working with the fantastic team at Wonderland Design to “Create Amazing” through a fresh new look, with better stand-out on shelf and clearer messaging on the pot. Also, to bring our brand ethos to the fore in a modern, fresh and happy way.
The inspiration for our new look has been our beautiful daisy logo which now has pride of place on the front of the pot. Our key message of “Greek Heritage. British Made” comes through and our support of UK farmers continues, using only fresh British milk. Our Greek style natural yogurt has no added sugar and we have reduced the sugar in the flavoured yogurts without any compromise on great taste or quality.
“We wanted to bring some energy, freshness and optimism to the yogurt category – and a thank you to excite our loyal fans, old and the many new ones from the last few months. We have been ‘Creating Amazing Since 1949’ and we’re not going to stop now!” says Managing Director Chris Timotheou.
We began the project just before the onset of Covid 19 and decided to forge ahead to bring some excitement and positivity to the category as we all try to bounce back stronger from Covid. See the range here.
Look out for the packaging on shelf in Waitrose, Ocado, selected Asda, Co-op, Whole Food Markets, and many fabulous farm shops and delis up and down the country.