27th April 2010
Tims Dairy has been enjoying a 30% increase in yogurt sales since the launch of its retail range in May 2009 and is now focusing on further expansion.
Tims Dairy has invested in excess of £350,000 into the business, part of which has been allocated to its retail range of Greek style, wholemilk and low fat yogurts, all made with fresh, British milk. To support production, the company has also purchased two new silos – increasing milk reception by 180% – a packing line, lorry, and smaller van (for better delivery efficiency to small villages). The updated technology and new computerised control systems are expected to maximise capacity and efficiency, helping the company reduce its food miles by 20%.
The products are proving particularly successful with delis and independents, following specific customer requests for the brand. “People would often contact us to say that they had tried one of our yogurts in a hotel and really wanted to be able to buy it on the high street,” says Chris Timotheou, managing director. “We’ve developed a reputation for artisan products and this has given us a strong foundation from which we’ve innovated and grown the business,” adds Sally Dorling marketing manager.
The Timotheou family started the business in 1949, making and selling yogurts and milk desserts to local shops, delicatessens, cafes and restaurants. It relocated to its current home in Buckinghamshire in 1996.
© 1949-2020 Tims Dairy - By Kuro Kin